How do you feel when you know you have been completely and utterly manipulated by an advertising campaign? Does it bother you? Or are you happy to be targeted with a product if you have need?
I’m sure expectant parents, and especially first time mothers like me - stuffed to bursting with hormones, rosy baby fantasies and empty nursery drawers, must be one of the easiest demographics to tug at… and to make cry. Which is what I literally and embarrassingly do a little bit every time I see this ad on TV.
And then this happened.
Retail explosion.
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