Bonds Newbies ad made me do it

How do you feel when you know you have been completely and utterly manipulated by an advertising campaign? Does it bother you? Or are you happy to be targeted with a product if you have need?

I’m sure expectant parents, and especially first time mothers like me - stuffed to bursting with hormones, rosy baby fantasies and empty nursery drawers, must be one of the easiest demographics to tug at… and to make cry. Which is what I literally and embarrassingly do a little bit every time I see this ad on TV.

And then this happened.

Retail explosion.

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